MCN launches Craft with Marcus Johnston as MD
Dubai-based MCN (Middle East Communications Network) has launched Craft, a dedicated production agency. As part of the McCann Worldgroup roster of companies, Craft will enhance MCN’s production...
View ArticleCurrent Global launches in MENAT region as new communications offering
MCN, an advertising and marketing communications agency network in the MENAT region, has introduced Current Global as a new multi-disciplined communications offer. Current Global is an Interpublic...
View ArticleMCN Hive gets filtered tap water fountains in support of Dubai Can
Building on its formal commitment to be part of Dubai Can, Dubai-based MCN (Middle East Communications Network) has announced it has now brought this pledge to life at its offices. Dubai Can is the...
View ArticleMullenLowe MENA welcomes Oliver Robinson as ECD
MullenLowe MENA has announced the appointment of Oliver Robinson as an executive creative director. Robinson has worked for some influential and creative above-the-line and digital agencies over the...
View ArticleMohammed Bahmishan to head FP7 McCann KSA
FP7McCann has announced that Mohammed Bahmishan will join its Saudi agency as both chief executive officer and chief creative officer, effective November 1, 2022. Bahmishan is an award-winning Saudi...
View ArticleE-commerce 2022: practically there – by MCN’s Oliver White
Nobody likes a pragmatist. I say this as one. Passionately set forth your plans to change the world and a pragmatist will drag you crashing back to reality faster than Shiba Inu Coin after an Elon Musk...
View ArticleJack Morton expands to KSA with leadership hires
Jack Morton, the global brand experience agency, has announced the expansion of its operations in the Middle East, North Africa and Turkey (MENAT) as part of the Middle East Communications Network...
View ArticleMCN appoints new Chief Comms Officer
MCN, part of IPG, has bolstered its leadership team in the region with the hiring of a new Chief Communications Officer. Lizzie Dewhurst, the former Head of International Communications & PR at...
View ArticleBeyond the hype of influencer marketing
In the ever-evolving landscape of influencer marketing, several critiques have emerged, creating doubt on its efficacy and integrity. How influential? To what level of expert influence? And are those...
View ArticleMCN launches influencer practice as demand increases
MCN has announced the launch of its influencer practice, designed to deliver connected creators’ strategy and execution for clients. As the demand for Influencer marketing continues to increase, MCN...
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